Never mind FTX — Fine arts institutions should still onboard to blockchain
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The reality is that blockchain technology can still deliver substantial benefits, particularly within the fine arts. And for those who have been paying attention, 2022 has been a year of incredible normalization for nonfungible tokens (NFTs). Simply put, major institutions across various sectors have dipped their toes into Web3.
In November, Instagram announced that creators would soon have the functionality to make and sell NFTs. Apple (NASDAQ:AAPL) similarly announced in September that NFTs could be sold in its App Store. Put together, that’s 3.5 billion people (2 billion from Instagram and 1.5 billion from the App Store).
Christos Makridis is the chief operating officer and co-founder of Living Opera (NASDAQ:OPRA), a Web3 multimedia startup anchored in classical music, and a research affiliate at Columbia Business School and Stanford University. He also holds doctorate degrees in economics and management science and engineering from Stanford University.
