Twitter offers advertisers incentives after many marketers left platform — WSJ
FILE PHOTO: A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. October 27, 2022. REUTERS/Carlos Barria
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(Reuters) — Twitter Inc (NYSE:TWTR) is offering advertisers incentives to increase their spending on the platform to jump-start its business after Elon Musk’s takeover prompted many companies to pull back, the Wall Street Journal reported on Thursday, citing people familiar with the matter.
The company did not immediately respond to a Reuters request for comment.
